Free PDF Quiz 2024 Salesforce Accurate MCC-201: Latest Marketing Cloud Connect Essentials Test Format

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To achieve the Salesforce MCC-201 certification, candidates must demonstrate their ability to configure and manage Marketing Cloud Connect, as well as troubleshoot common issues that may arise during the integration process. They must also have a strong understanding of the various Salesforce Marketing Cloud products and how they can be used to create and manage effective marketing campaigns. By passing this certification exam, professionals can prove their knowledge and expertise in Marketing Cloud Connect and enhance their career opportunities in the Salesforce ecosystem.

To pass the Salesforce MCC-201 exam, you need to have a clear understanding of Marketing Cloud Connect features and functionalities, including data synchronization, contact and lead integration, personalized journeys, automation, and reporting. You should also be familiar with the best practices for configuring and managing Marketing Cloud Connect, troubleshooting issues, and optimizing performance. MCC-201 exam is suitable for Salesforce administrators, developers, marketers, and consultants who work with Marketing Cloud and Sales or Service Cloud.

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Exam Sample MCC-201 Questions & MCC-201 Certification Practice

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q122-Q127):

NEW QUESTION # 122
How are Publication Lists used?

A. To allow subscribers to opt-down/out instead of unsubscribing from all
B. To manage subscribers in guided and triggered email sends
C. To send communication to all subscribers, regardless of opt-in status
D. To built dynamic content rules by subscriber type

Answer: A

NEW QUESTION # 123
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?

A. Create an exclusion data extension populated with the identified subscribers.
B. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
C. Import the identified subscribers into a list when creating the send.
D. Create a suppression list populated with the identified subscribers.

Answer: B

Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send can be used to limit the number of emails a subscriber receives to a maximum of one email every 14 days. The Einstein Engagement Frequency data extension contains information about how often each subscriber engages with emails and what is their optimal send frequency. By filtering the data extension based on the optimal send frequency, the send can exclude subscribers who have already received an email within the last 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_einstein_engagement_frequency.htm&type=5

NEW QUESTION # 124
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers

A. Will version values/meanings change, precluding reusable AMPscript?
B. Is the purpose of these emails for acquisition or retention or transactional?
C. Will multiple languages be used, with a "From Name" lookup table needed?
D. Will customers be able to sign up for the loyalty program at the store?

Answer: A,C

NEW QUESTION # 125
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?

A. Request a Private Domain to be added to the existing business unit.
B. Create a new business unit for the new brand.
C. Implement a new SSL Certificate for the new brand.
D. Request a second SAP for the existing business unit.

Answer: B

Explanation:
Creating a new business unit for the new brand can be used to have different styles and identities for the emails and landing pages. A business unit is a logical grouping of Marketing Cloud features, settings, users, and data that allows for brand separation within an account. A business unit can have its own sender profile, delivery profile, content, domains, and SAP. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_business_units.htm&type=5

NEW QUESTION # 126
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?

A. Data Connector
B. MuleSoft Anypoint Platform
C. Data Studio
D. Datorama

Answer: B

NEW QUESTION # 127
......

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